Recently, there has been a popular trend among Adsense publishers to display images next to their ads in order to attract more clicks but the question of whether they are against Adsense TOS is never really answered/understood very well. Generally, the rule followed by many is to not attract direct attention to the ads (e.g. an arrow pointing to the ads or an image with Click Here) and some have claimed that Adsense support said images with a light border around the images are fine.
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I've recently been exposed to this tag which informs the mediabot for Adsense where in your site, it should search for relevant keywords for displaying ads. It looks something like this:

I think on this blog, since it's focussed almost exclusively on SEO or Adsense, most ads displayed are of those nature but the code could be very useful for personal blog owners, who normally writes whatever that comes to their mind and usually have lotsa links on their sidebars. Other good candidates for this code would be forums where you can target a specific part of the discussion for the ads to show.
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Over at FreeAlerts, you'll get to see a list of most expensive keywords available currently by Google Adwords estimations. "Selling structural settlements" topped the list with a single click worth $64.81 but considering the statistics only show a chance of 0.1 clicks/day, you're earning almost nothing if you choose to use that as your content.
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